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FOCUSING ON CUSTOMERS

Entrepreneurship

Topic Resource(s)

S#	Resource Name	Resource Type
1	Lecture Slides

Topics in this course

Mgt403 Lecture 01

COURSE OUTLINE
Mgt403 Lecture 02

DEFINE THE TERM ENTREPRENEUR, DESCRIBE THE ENTREPRENEURIAL PROFILE, DESCRIBE THE BENEFITS OF ENTREPRENEURSHIP, DESCRIBE THE DRAWBACKS OF ENTREPRENEURSHIP.
Mgt403 Lecture 03

EXPLAIN THE FORCES THAT ARE DRIVING THE GROWTH OF ENTREPRENEURSHIP, EXPLAIN THE CULTURAL DIVERSITY OF ENTREPRENEURSHIP, PUT FAILURE INTO PROPER PERSPECTIVE AND AVOIDING THE PITFALLS OF SMALL BUSINESS FAILURE
Mgt403 Lecture 04

ROLE OF ENTREPRENEURS IN ECONOMIC DEVELOPMENT, THE ENTREPRENEURIAL PROCESS, CAROL MOORE’S MODEL OF ENTREPRENEURIAL PROCESS, THE TIMMON’S MODEL OF ENTREPRENEURIAL PROCESS, 10 D’S OF ENTREPRENEURSHIP, 9 F’S OF A SUCCESSFUL FIRM
Mgt403 Lecture 05

UNDERSTAND DIFFERENCE BETWEEN CREATIVITY AND INNOVATION, UNDERSTAND PARADIGMS, BARRIERS TO CREATIVITY, HOW TO SPUR IMAGINATION
Mgt403 Lecture 06

HOW TO ENHANCE ORGANIZATIONAL CREATIVITY, HOW TO ENHANCE INDIVIDUAL’S CREATIVITY
Mgt403 Lecture 07

TO LEARN CREATIVITY TECHNIQUES, BRAINSTORMING, MIND MAPPING, RAPID PROTOTYPING, MIX N MATCH (THOMAS EDISON CHALLENGE), ATTRIBUTE LISTING CHART
Mgt403 Lecture 08

DISTINGUISH THE DIFFERENT FORMS OF INNOVATION, DIFFERENTIATE BETWEEN THE DIFFERENT TYPES OF INNOVATION
Mgt403 Lecture 09

INTELLECTUAL PROPERTY RIGHTS (PATENTS, STEPS TO PATENT, BENEFITS OF OBTAINING PATENTS, TRADEMARKS, COPYRIGHTS)
Mgt403 Lecture 10

UNDERSTAND THE ADVANTAGES AND DISADVANTAGES OF BUYING AN EXISTING BUSINESS, DEFINE THE STEPS INVOLVED IN THE RIGHT WAY TO BUY A BUSINESS, CRITICAL AREAS FOR ANALYZING AN EXISTING BUSINESS, ENTREPRENEURS IN ACTION-STEVE JOBS
Mgt403 Lecture 11

STRATEGIC MANAGEMENT, COMPETITIVE ADVANTAGE, CORE COMPETENCY, STRATEGIC MANAGEMENT PROCESS, VISION & MISSION STATEMENT, SWOT ANALYSIS
Mgt403 Lecture 12

PESTEL ANALYSIS, KEY SUCCESS FACTORS
Mgt403 Lecture 13

ANALYZING COMPETITORS, CREATE COMPANY GOALS AND OBJECTIVES, FORMULATE STRATEGY, TRANSLATE STRATEGIES INTO ACTION PLAN, ESTABLISHING CONTROL
Mgt403 Lecture 14

CONDUCTING A FEASIBILITY ANALYSIS, THE FEASIBILITY STUDY, FIVE FORCES MODEL, PRODUCT OR SERVICE FEASIBILITY ANALYSIS, FINANCIAL FEASIBILITY ANALYSIS
Mgt403 Lecture 15

WHY DEVELOP A BUSINESS PLAN?, THE ELEMENTS OF A BUSINESS PLAN, WHAT LENDERS AND INVESTORS LOOK FOR IN A BUSINESS PLAN, MAKING THE BUSINESS PLAN PRESENTATION, CONCLUDING REMARKS, BUSINESS PLAN FORMAT
Mgt403 Lecture 16

IDENTIFY THE KEY ATTRIBUTES OF A SOCIAL ENTERPRISE, CHARACTERISTICS OF SOCIAL ENTERPRISE, UNDERSTAND HOW SOCIAL ENTERPRISE DIFFER FROM OTHER ORGANISATIONS, ENTREPRENEURS IN ACTION- VIDEO ON GOOGLE BOYS
Mgt403 Lecture 17

GUIDELINES FOR PREPARING BUSINESS PLAN, TIPS ON PREPARING BUSINESS PLAN, EXPLAIN THE ADVANTAGES AND THE DISADVANTAGES OF THE THREE MAJOR FORMS OF OWNERSHIP, THE SOLE PROPRIETORSHIP, THE PARTNERSHIP, THE CORPORATION
Mgt403 Lecture 18

DEFINE FRANCHISING, EXPLAIN THE BENEFITS AND THE DRAWBACKS OF BUYING A FRANCHISE, DISCUSS THE RIGHT WAY TO BUY A FRANCHISE, OUTLINE THE MAJOR TRENDS SHAPING FRANCHISING
Mgt403 Lecture 19

MYTHS & TIPS ABOUT FRANCHISING, UNDERSTAND THE IMPORTANCE OF PREPARING A FINANCIAL PLAN, PROJECTED FINANCIAL STATEMENTS- MISTAKES, UNDERSTAND THE BASIC FINANCIAL STATEMENTS THROUGH RATIO ANALYSIS
Mgt403 Lecture 20

EXPLAIN THE DIFFERENCES IN THE THREE TYPES OF CAPITAL SMALL BUSINESSES REQUIRE: FIXED, WORKING, AND GROWTH, DESCRIBE THE DIFFERENCES IN EQUITY CAPITAL AND DEBT CAPITAL AND THE ADVANTAGES AND DISADVANTAGES OF EACH, DESCRIBE THE VARIOUS SOURCES OF EQUITY CAPITAL AVAILABLE TO ENTREPRENEURS, INCLUDING PERSONAL SAVINGS, FRIENDS AND RELATIVES, ANGELS, PARTNERS, CORPORATIONS, VENTURE CAPITAL, AND PUBLIC STOCK OFFERINGS, DESCRIBE THE VARIOUS SOURCES OF DEBT CAPITAL AND THE ADVANTAGES AND DISADVANTAGES OF EACH
Mgt403 Lecture 21

DESCRIBE THE BENEFITS OF SELLING ON THE WORLD WIDE WEB, UNDERSTAND THE FACTORS AN ENTREPRENEUR SHOULD CONSIDER BEFORE LAUNCHING INTO E-COMMERCE, EXPLAIN THE TWELVE MYTHS OF E-COMMERCE AND HOW TO AVOID FALLING VICTIM TO THEM, LEARN THE TECHNIQUES OF DESIGNING A KILLER WEB SITE, ENTREPRENEURS IN ACTION – BILL GATES
Mgt403 Lecture 22

DEFINE ELEVATOR PITCH, ELEVATOR PITCH MUST HAVES & CAUTIONS, ELEMENTS OF PITCH, DRAGON’S DEN VIDEO
Mgt403 Lecture 23

DEFINE INTRAPRENEURS, TYPES OF CORPORATE ENTREPRENEURSHIP, COMPENSATION OF INTRAPRENEURS, BARRIERS TO INTRAPRENEURSHIP, FREEDOM FACTORS ATTACHED TO INTRAPRENEURSHIP, ADVANTAGES/ DISADVANTAGES OF INTRAPRENEURSHIP, HOW COMPANIES CAN SUPPORT INTRAPRENEURS, TEN COMMANDMENTS OF INTRAPRENEURSHIP
Mgt403 Lecture 24

DISCUSS THE “FOUR PS” OF MARKETING—PRODUCT, PLACE, PRICE, AND PROMOTION—AND THEIR ROLE IN BUILDING A SUCCESSFUL MARKETING STRATEGY, MARKETING WHEEL OF FORTUNE, HOW SMALL BUSINESS MARKETING DIFFERS FROM CORPORATIONS, SMALL BUSINESS MARKETING ADVANTAGE
Mgt403 Lecture 25

ONE-TO-ONE MARKETING, CUSTOMER SENSITIVITY, GUERILLA MARKETING, COMPETITIVE ADVANTAGE DEVELOPMENT THROUGH CUSTOMER FOCUS, QUALITY, CONVENIENCE, INNOVATION, SERVICE & SPEED
Mgt403 Lecture 26

STAKEHOLDER’S MANAGEMENT
Mgt403 Lecture 27

HISTORY AND IMPORTANCE OF QUALITY, DEFINING QUALITY
MGT403 LECTURE 28

PRINCIPLES & PRACTICES, QUALITY
MGT403 LECTURE 29

FOCUSING ON CUSTOMERS
MGT403 LECTURE 30

INFLUENCING AND NEGOTIATION, TOWS ANALYSIS
Mgt403 Lecture 31

WHY “GO GLOBAL”? STRATEGIES
Mgt403 Lecture 32

REVISION OFENTREPRENEURSHIP COURSE

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