1. Hybrid Courses
  2. MGT210
  3. Lecture 3

You are now watching:

Lecture 3 / of MGT210

Company-wide Strategic Planning: Defining Marketing’s Role

Available Resources
S# Resource Name Download
1 Video with Quiz
2 Youtube Link
3 Handouts/Notes
4 Lecture Slides

COMSATS CourseWare, abbreviated as CCW offers open materials developed by the faculty of CUI, the country’s foremost institution of education and research. The CCW is an expression of mission of COMSATS University Islamabad which states to "extend frontiers of knowledge”, “instigating inquiry”, “benefit students, scholars and communities across the country, the Muslim Ummah and the World, at large”, “share knowledge among non-degree seeking students” and “ extend, apply and exchange knowledge between the institute and society”.

COMSATS University Islamabad,
Virtual Campus
Park Road, Tarlai Kalan, Islamabad, Pakistan