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Entrepreneurship - MGT403

  • Teacher
    Malik Jawad Saboor
  • Category
    Management Sciences
  • Duration
    32

Course Introduction

Course Highlight
  • Level
    BS/Master
  • Credit Hours
    3
  • Lessons
    32
  • Type
    Hybrid
About the course

The course will deliver the most modern contents of entrepreneurship fundamentals, management and its applications. Its contents examine the structure of large organization with special focus on the increasing global importance of small and medium enterprises. Its contents cover all legal documentation, registration process, organization structure development and execution of public organization dealing and relationship.

Syllabus

Course Objectives:

  • To identify entrepreneurship as a career and lifestyle option
  • To build on business skills such as marketing, finance, strategy.
  • To increase self awareness, especially work ethic
  • To become acquainted with business leaders
  • To develop a mindset for business and develop confidence
  • To gain a "life role" credit after successful completion of the course.

 

Learning Outcomes:

  • Utilization of students’ personal attributes to contribute to an entrepreneurial venture.
  • Application and demonstration of problem solving strategies and attitudes necessary to develop entrepreneurial ideas
  • Understanding of role of capital resource management.
  • Development of guerilla marketing techniques for business promotion
  • Self-evaluation of  venture plan and reflect on ways to improve their plan.
  • Recognition of  the social and economic benefits of entrepreneurship within the context of community service.
  • Understanding of importance of time management, communication and human resources.

Course Calendar

Lecture Topics
1 Objectives/overview of the course
2 The Foundation of Entrepreneurship
3 Benefits and drawbacks of entrepreneurship
4 The Cultural Diversity of Entrepreneurship
5 Entrepreneurship and the youth
6 Put failure into proper perspective
7 Creativity and Innovation
8 How to Enhance Organizational Creativity
9 How to Enhance Organizational Creativity
10 Innovation
11 Intellectual Property Rights
12 Documentary- Bill Gates
13 Strategic Management
14 The strategic management process (Continued)
15 Steps of Strategic management Process (Continued)
16 The Power of External Market Forces and Feasibility analysis
17 Major forms of Ownership
18 Franchising
19 Myths and Tips about Franchising and Financial Reporting
20 Types of Capital and their Sources
21 Marketing
22 Marketing for small business
23 Marketing Strategies and Buying a business
24 Steve Jobs- Video Documentary
25 Intrapreneurship Vs Enterpreneurship
26 Stakeholder’s Management
27 INFLUENCING and NEGOTIATION
28 Elevator Pitch
29 ENTREPRENEURSHIP
30 The Business Plan
31 UNDER COVER BOSS (Case)
32 ENTREPRENEURSHIP

Course Material/Videos

Available Resources

Course Readings

Courses Online Resources

Videos on Vimeo | Videos on YouTube

COMSATS CourseWare, abbreviated as CCW offers open materials developed by the faculty of CUI, the country’s foremost institution of education and research. The CCW is an expression of mission of COMSATS University Islamabad which states to "extend frontiers of knowledge”, “instigating inquiry”, “benefit students, scholars and communities across the country, the Muslim Ummah and the World, at large”, “share knowledge among non-degree seeking students” and “ extend, apply and exchange knowledge between the institute and society”.

COMSATS University Islamabad,
Virtual Campus
Park Road, Tarlai Kalan, Islamabad, Pakistan